They stopped buying their own customers back through ads. Organic became their biggest channel for the first time, which meant every sale got cheaper instead of more expensive as they grew.
Beautiful product, invisible store. Atelier Nord ranked for their own brand name and almost nothing else, the storefront took six seconds to load on mobile, and three quarters of their traffic left before the first image appeared.
We rebuilt the storefront on a faster stack, restructured the catalogue around how people actually search, and rewrote every collection page to answer a real query instead of listing products. Then we fixed the image pipeline that was shipping 4MB hero photos to phones.
They stopped buying their own customers back through ads. Organic became their biggest channel for the first time, which meant every sale got cheaper instead of more expensive as they grew.
A slow shop that only existing customers could find, growing only as fast as the ad budget allowed.
A storefront that brings its own traffic, loads instantly, and gets cheaper to run the bigger it gets.
3× organic traffic in 6 months
Mobile load down from 6.2s to 1.1s
+48% mobile conversion rate
Paid ad spend cut by a third at the same revenue
Tell us what you are working on and we will show you how we would approach it.