The team stopped arguing about the roadmap from opinion and started deciding from data. Their head of product now demos the onboarding flow in every investor meeting — it went from the thing they apologised for to the thing they lead with.
Ledgerly had the product but not the proof. New signups landed on a dashboard dense with tables, dropped out before their first reconciliation, and support was answering the same "where do I start?" question forty times a week.
We rebuilt onboarding around a single first win: connect one account, see one reconciled month. Everything else moved behind progressive disclosure. Then we instrumented the funnel so the team could see exactly where people stalled instead of guessing.
The team stopped arguing about the roadmap from opinion and started deciding from data. Their head of product now demos the onboarding flow in every investor meeting — it went from the thing they apologised for to the thing they lead with.
A powerful tool that only made sense once someone walked you through it — so growth was capped by how many demos the founders could personally run.
A product that sells itself in the first four minutes. The founders stopped doing demos and the funnel kept climbing without them.
+60% trial-to-paid conversion
First reconciliation in 4 minutes, down from 26
71% fewer onboarding support tickets
Activation tracked end to end for the first time
Tell us what you are working on and we will show you how we would approach it.