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Northwind — analytics suite

Sales stopped being a technical implementation project. Their team can now close accounts that would previously have needed a solutions engineer on the call.

2.4× activation rate
Time to first dashboard: 6 minutes, from 5 days
Trials reaching activation up from 18% to 61%
Onboarding engineering hours cut to near zero

The challenge we walked into

Northwind sold analytics to teams who could not get through their own analytics. Setup needed an engineer, the first dashboard took a week to configure, and most trials expired before anyone saw a chart with their own data in it.

What we did about it

We built templated workspaces so a new account starts with dashboards already populated from their connected source, and moved the heavy configuration to an optional advanced mode nobody has to touch on day one.

Why the client is happy

Sales stopped being a technical implementation project. Their team can now close accounts that would previously have needed a solutions engineer on the call.

The shift

From ordinary to unmistakable.

Before

An analytics product that needed an analytics expert before it showed you anything.

After

A product that proves its value before the first meeting ends.

Results

What it produced.

2.4× activation rate

Time to first dashboard: 6 minutes, from 5 days

Trials reaching activation up from 18% to 61%

Onboarding engineering hours cut to near zero

What we delivered

The services behind this project.

Strategy & Planning UI/UX Design Custom Dashboards & Platforms

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